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McDonald’s Is Doing Something Right

I haven’t eaten at McDonald’s in 10 years–ever since I watched the Super Size Me documentary.

Don’t get me wrong, I’m not one of those pretentious anti-fast food people who look down their nose at you for ordering some french fries. I’m still fond of Chick Fil-A and, occasionally, Wendy’s and Sonic. But McDonald’s just ain’t my thing.

That said, I’m excited to see what U.K.-based McDonald’s are doing. They’re giving away a Roald Dahl book with each Happy Meal. Eight of Dahl’s stories will be featured, with extracts from Charlie and the Chocolate Factory, Fantastic Mr. Fox, Magical Mischief, George’s Marvelous Medicine, and Matilda. 

The National Literacy Trust says 15% of children don’t own a book, while only 55% of kids enjoy “very much.” That’s a problem. The McDonald’s program, called Happy Readers, has given away nearly 23 million books since 2013.

While the cynic in me could find some reason to hate on McDonald’s for doing this, as a parent I think it’s a great move. Most kids don’t need another cheap, crappy plastic toy. Give them a book instead.

Good on you, McDonald’s. Now why can’t we have this program in America?

More at The Guardian. 

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20 Comments Post a comment
  1. That’s awesome!!

    Liked by 1 person

    September 24, 2015
  2. oh nice ! Intelligent British guys. In France, we can sometimes get DVD…but still books would be better

    Like

    September 24, 2015
  3. My kids quite liked the Happy Meal, in moderation, but the toy was more annoying. I hate the pressure on kids to acquire annoying things, so the idea of a book is brilliant. I wish we had had that offer when they were little.

    Liked by 1 person

    September 24, 2015
  4. Not only are they giving them books, they are giving them GOOD books… I loved Roald Dahl as a child! This definitely needs to happen here in America. With all of the bad press Mickey D’s has been getting recently, this can only help, and every kid needs a good book!

    Liked by 1 person

    September 24, 2015
  5. E #

    Kellogg’s did that as well when I was younger. Not that I actually ATE Kellogg’s at the time… It’s great though, I love Roald Dahl 😊

    Like

    September 24, 2015
  6. That *is* pretty awesome. Now if only they could start making decent food as well!

    Like

    September 24, 2015
  7. This is another example of why the Brits are awesome. I love Roald Dahl. I think The Twits is my favorite.

    Like

    September 24, 2015
  8. Yes! That’s amazing. When I was on a layover in Germany in 2013 I saw that the McDs there also gave out books with Happy Meals. All fast food chains should do that, IMHO.

    Like

    September 24, 2015
  9. Yustiyani #

    Reblogged this on LEMBARAN YUSTI and commented:
    A pretty cool idea! Children need to read more books and watch less soap operas.
    I’m wondering if this idea is being implemented in Indonesia. We have many folk stories around, just need to choose which one to be featured.

    Like

    September 24, 2015
  10. Reblogged this on oshriradhekrishnabole.

    Like

    September 25, 2015
  11. When you say “extracts” do you mean “excerpts”? And do you mean that they’re not actually getting the full book? I love this idea, but only if they’re getting the whole book. 🙂

    Like

    September 26, 2015
  12. ria #

    This is awesome! I read Roald Dahl from the library… danny was my fav! Wish McD could execute it in allllll its branches!

    Like

    September 27, 2015
  13. I too wish America would implement a reading program with their Happy Meals. Good for UK for striving to turn something negative (fast food) into something more positive and productive! Hopefully their brilliant idea trickles down this way!

    Like

    September 30, 2015
  14. Hello all , That’s awesome !! ..

    Like

    October 1, 2015
  15. Love this, I wish they would give away more books and fewer lame-o toys that break before you get home!

    Like

    October 1, 2015
  16. That ‘s pretty awesome ,even I love Roald Dahl. For me Witches is the best :))

    Like

    October 1, 2015
  17. Wow, that’s so cool! I don’t go to McDonald’s either (In-n-out for me), but I would have loved getting a book with a meal as a kid. Heck, I’d still love it!

    Like

    October 1, 2015
  18. I totally agree with you. After seeing the super size me documentary at school, I was absolutely disgusted. I still eat fast food from time to time but not often at all. I also think a book as a happy meal present is a nice way to stimulate reading at a young age. It’s quite a change for McDonald’s, they usually put useless toys in happy meals. I personally think they should do this everywhere, I’ve read the Roald Dahl books at a young age and I’ve never stopped to like reading ever since.

    Like

    October 2, 2015

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