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IKEA Marketing For The Win

I’ve never much been an IKEA guy, but I’ve got to admit their marketing is brilliant, as evidenced by this ad that went viral a few weeks ago (I know, I’m late).

Look at what IKEA has created: the bookbook!

Actually, it’s just their fall catalog.

“The 2015 IKEA catalog comes fully charged, and the battery is eternal,” says Jörgen Eghammer, IKEA’s Chief Design Guru. “The navigation is based on tactile touch technology that you can actually feel,” he adds.

This is a clever way to make build a viral marketing campaign and poke a little fun at all the rage of eBooks the last few years.

Enjoy the parody.

3 Comments Post a comment
  1. So brilliant and yet so simple. Great ad.


    October 7, 2014
  2. I like IKEA–simple lines, functional. But I got lost in one of their stores in Sweden once. Thought I was going to have to spend the night there…I wonder if the book has a map of how to navigate their stores?


    October 8, 2014

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